Private Health & Physique Coaching

Your health should perform at the same level you do.

Private health and physique coaching for people with demanding lives. Personalized training, nutrition, recovery, and accountability built around your schedule, lifestyle, and performance goals.

Coach Shaw | IFBB Pro | Private Health & Physique Coach

Who this is for

High-level coaching for high-performing lives.

Your career is demanding. Your schedule changes. Travel happens.

Powered By Shaw provides private health and physique coaching for executives, entrepreneurs, business professionals, and high-performing individuals who want to improve their body composition, health habits, strength, energy, and confidence without making fitness another full-time job.

The problem

Your success shouldn't come at the expense of your health.

You may already know how to work hard. The problem is that fitness is often the first thing pushed aside when life gets demanding. You may be:

  • Successful professionally but inconsistent with your health
  • Training regularly without seeing the physique you expect
  • Confused by conflicting nutrition advice
  • Constantly starting over after travel or demanding work periods
  • Struggling to balance business dinners, social events, and nutrition
  • Operating on limited sleep and high stress
  • Spending too much mental energy deciding what to eat and how to train
  • Looking for accountability at the same level you expect professionally

You do not need another generic workout plan. You need a strategy that works when life is busy.

The PBS method

Not another workout plan.

A structured coaching strategy that accounts for how you train, eat, recover, travel, work, and live.

  1. Assessment

    We review your goals, training history, nutrition, schedule, recovery, and any available health data.

  2. Strategy

    I build your training, nutrition, and recovery plan around your career, travel, and lifestyle.

  3. Execution

    You follow a clear system. You focus on execution, not on deciding what to do next.

  4. Analysis

    I evaluate your check-ins and progress data to see what's working and what isn't.

  5. Adjustment

    I make the necessary decisions and adjust the plan so progress continues.

Individualized strategy

Built on your goals, experience, and available health data.

Performance nutrition

Nutrition that works in your real environment.

Accountability

At the level you expect professionally.

Lifestyle integration

Designed around your career, family, and travel.

Coaching experiences

Choose your level of coaching.

Two private coaching experiences. Both are fully individualized; the difference is the level of access, planning, and oversight.

Highest-touch experience

Executive Online Coaching

$1,050/ month

or $3,000 paid in full for 12 weeks

PBS's highest-touch coaching experience for professionals requiring increased access, proactive planning, and advanced management of their fitness strategy.

View program details

Coach Lamar Shaw
Coach Shaw
IFBB Pro
The coach

Why Coach Shaw

For more than 15 years, I have coached people through fat loss, muscle building, physique development, performance improvement, and long-term lifestyle change.

As an IFBB Professional bodybuilder and coach, I understand what it takes to create physical change. But coaching high-performing professionals requires more than knowing training and nutrition. It requires making the plan work around career demands, travel, stress, family, business dinners, limited time, and recovery.

My job is to build the right strategy, evaluate your progress, make the necessary decisions, and hold you accountable to executing it.

Coach Shaw · Private Health & Physique Coach

Real client results

In their words.

“Lamar is an awesome instructor who pushes you past your limits to help you reach your goals… I am down 22 lbs and I have lost 3 inches in the waist.”

Samantha Russ

“He is a wonderful motivator… If you're ready to commit to making working out part of your life, Lamar is the trainer for you.”

Sallee Dancer

“He has taken my physique and my fitness to the next level… He is a true professional!”

Adam
Built around your lifestyle

Built around your life. Not the other way around.

Business dinners, family responsibilities, stress, and long workdays are part of real life. Your fitness strategy should be built around that reality, not compete with it.

Your coaching is built around your:

  • Goals
  • Schedule
  • Training experience
  • Professional demands
  • Travel
  • Nutrition environment
  • Recovery
  • Available health data
  • Lifestyle

You focus on execution. I manage the strategy.

How it works

From application to coaching.

  1. Apply

    Complete the private coaching application so I can understand your goals and lifestyle.

  2. Consultation

    If it's a good fit, we meet privately to discuss your goals and the right level of coaching.

  3. Onboarding

    You enroll, complete your intake, and get set up in the PBS coaching app.

  4. Coaching

    Your plan begins, with ongoing check-ins, adjustments, and accountability.

FAQ

Common questions.

I've worked with trainers and used apps before. How is this different?

Most programs hand you workouts and leave the decisions to you. My job is to manage the whole strategy: training, nutrition, recovery, and lifestyle. I evaluate your progress, make the necessary decisions, and hold you accountable. You focus on execution. I manage the strategy.

I travel constantly. Will this still work?

Yes. Travel is planned for from the start, not treated as a disruption. Your strategy accounts for hotel gyms, airports, time zones, and demanding work periods, so you don't have to start over every time you come home.

What about business dinners, client events, and drinks?

They're part of real life, so we plan for them instead of pretending they won't happen. You'll have a strategy for restaurants, events, and social situations that keeps you on track without making you the difficult person at the table.

How much access will I have to you?

Private Online Coaching includes weekly check-ins and a monthly 1-on-1 Zoom call. Executive Online Coaching adds a higher level of access: weekly executive performance reviews, two private strategy calls each month, and priority communication.

How fast will I see results?

It depends on your starting point, goals, and consistency, so I don't promise timelines. What I can promise is that your progress is measured, reviewed, and acted on, so the plan keeps working as your body changes.

All questions & contact

Private consultation

Your health should perform at the same level you do.

Apply for private coaching. If it's a good fit, we'll schedule a consultation to build your strategy.

Apply for Private Coaching